Last week I did a synopsis of my Facebook Live series I have been developing, 100 Days of How to Use Pinterest. If you looked at the series, you noticed that some were good and some sucked. All a part of the learning curve.
In a Forbes article Jayson Demers said, “Understanding Facebook Live is key if you’re a social media marketer; even if you don’t plan on using it, or Facebook in general, it marks an important trend in the social media and mobile technology worlds.” I agree with him. Video is already Queen (have to say Queen not King) in social media and this just adds a new dimension to video.
Other Uses for Your Recordings:
Your live videos can be saved and repurposed. All of my videos are posted on YouTube. I pinned them on my Pinterest board from YouTube. Later, I can use some of the better ones for blogs, talk more about that specific industry, and give more details about how to use Pinterest with that industry. A sheet with 10 Best Tips for Your Industry could be developed as a “Freebie” for signing up for my newsletter.
A few more pointers about Facebook Live and my mistakes:
- Attract more followers – Users that have liked your page are notified when you go live with a broadcast. This provides a personal touch and helps with interaction on your page.
- Anna mistake – I don’t make folks aware that I am going to be on there.
- Use for Ads – After doing the live streaming, you can boost that post and it becomes a great marketing tool.
- Anna’s mistake – Mine are not always that great. I probably should edit them some before I boost them.
- More followers see them – This is totally Vanlandingham speculation but it appears that Facebook allows more of your followers to see these post than your usual posts.
- Let followers know in advance – If you let your followers know, then they can be online and interact with you. Actually, it’s cool when they hit the heart button or the thumbs up button and those go flying across the screen.
- Anna’s mistakes – I don’t notify followers because mine are always random. I may be sitting at a traffic light and decide – hmm, that store would be a good one, let me pull in there.
- Use Wi-Fi – this will help prevent a disconnection in the middle of the broadcast and you will not kill your data plan.
- Anna’s mistake – I forgot it was live streaming and blew my data plan out of the water. Glad AT&T was nice about it.
- Write a catchy headline – helps to get followers to listen to the live broadcast.
- Anna’s mistake – I am still fumbling around. I have to make sure I have my microphone on, make sure I am on my Pinterest Pro page, remember where to hit the button without my glasses, and have my script. As a result I haven’t written a headline yet.