1. The ultimate goal of your Pinterest presence is to drive users back to your website. Your website is where you sell your good or service.
2. Pins can be 735 pixels wide but there is no limit on the height. 1200 pixels is the recommended for the height.
3. Verify your website. Log in to your Pinterest account, and go to ‘Settings.’
4. The Pinterest ‘About’ section provides you with 160 characters of prime keyword real estate, so use this space wisely. In addition to being descriptive and keyword-sensitive, your ‘About’ section should also be simple, succinct, and specific.
5. Don’t forget to add your website URL in the about space. You want your URL anyplace possible.
6. Place exact URLs for each Pinterest pin.
7. Make specific and unique board names to be of assistance with getting found in searches. Don’t use the default board names such as “For the Home,” “My Style” and “Products I Love.”
8. Use your analytics to get a clear understanding of which boards of your customers like, what he or she is most interested in buying or pinning, and what related industries or topics the pinner might be seeking out.
9. Your Pinterest boards should not be an advertising board for your products; instead, it should feel like a comfortable space that’s curated around the style, needs, and lifestyle of your potential clients.
10. Some of the biggest mistakes companies make on Pinterest are:
a. Ignoring the descriptions altogether
b. Using language that the customers don’t understand or relate to
c. Linking to irrelevant content (or not linking out at all)
d. Repeating keywords over and over again; this causes the business to get lost in the
11. Focus on creating remarkable descriptions that help you stand out from the pack.
12. Hashtags are used on Pinterest but no more than 1 or 2.
13. Remember the categories that are popular and relate those to your business. (Hint: a list is provided on my resource page)
14. The best Pinterest boards are purely visual and intrigue the eye like a good coffee table book. Change the cover of your boards often.
15. Pinterest’s logo should never imply that the company is endorsing or sponsoring your promotion.