Mapping Pins

//Mapping Pins
Mapping Pins 2016-12-25T07:54:51+00:00

What is Mapping on Pinterest?

Answer:  “Mapping” is the process of drawing a “roadmap” to your website for potential clients.

In mapping you must know who your target market is. By utilizing the guided search, the Pinterest categories and follower groups, you develop a list of keywords to use in your pins and send potential clients to your website. The stops on the roadmap are illustrated below. Use Pinterest keywords at each one of these stops.

I have included the mapping for a Travel industry in this example. You can go to Pinterest Strategies and see other industries. 

Pinterest Mapping Diagram

On Pinterest, go to the Categories and do the following: (Arrow A)

Pinterest Categories

Step 1: Click on the category Travel (Arrow B)

Pinterest Travel Category

  • You have several categories under this topic
  • Look at the circled button Hiking
  • Click on the Hiking button

Step 2: Categories under Hiking

Pinterest Hiking Category

  • You have several categories under this topic (notice the number of followers at the top)
  • I have a rental cabin near Cades Cove; therefore, I will click on Appalachian Trail

Step 3: Categories under Appalachian Trail

Pinterest Appalachian Trail Category

  • You have several categories under this topic (notice the number of followers at the top)
  • These could be used as board names on your account or click on Great Smoky Mountains

Categories under Great Smoky Mountains

Pinterest Great Smoky Mountains Category

  • There are several categories that would be good for
    your boards (notice the number of
    followers at the top)

These become your keywords for the pin file names, board names, and pin descriptions of pins. You know there is interest in these topics because Pinterest has made groups of followers with these words and you noted the number of followers of each of these topics at the top. You now have your “pathway to profitability.”

Board Name Example: Great Smoky Mountains Travel and Hiking

Pinterest Great Smoky Mountains Travel and Hiking Category

Pin Description Example: This beautiful, 3-bedroom cabin located at the gate of the Great Smoky Mountains, is a great place for your own travel retreat and hiking.

Great Smoky Mountain Pin and Board

Pin File Name Example: Notice the names of my pin files for this activity. do not leave names such as numbers or screenshot…The file names helps you to be found also.

Great Smoky Mountain Pin and Board Followers

This is just one example of how “Mapping” can be done. To learn more about how to effectively use this with your business, contact Pinterst Pro or Sign up for my online course by clicking below.

Pinterest Pro Pathway to Profitability

Contact Anna to build mapping to give your prospective customers a roadmap to your Pinterest Business Page that gets shared, repinned and noticed on Pinterest at

by filling out the form below

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PINTEREST PROFITABILITY MAP

New to Pinterest? Use this map to easily navigate the Pinterest Super Highway.

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